from the blog

Why all marketers need to think like a nightlife marketer:

I’ve been thinking a lot about loyalty and advocacy audiences lately. This is the funnel stage where the same purchases occur multiple times because you’re holding onto a customer. It’s also where your customers are doing the sales work for you by inviting their community to also adopt your products and services. Despite the well-bandied…

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Marketing Can Be Luck, But It Isn’t

“Why do you think the same five guys make it to the final table of the World Series of Poker EVERY YEAR? What, are they the luckiest guys in Las Vegas?” – Mike McDermott, Rounders Last night, my wife and I were having amazing conversations with new friends with whom we are infinitely impressed. The…

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GA4kin’ Hell!

Full disclaimer: I fully appreciate that I’m going to revisit this post at some point, cringe, and add an addendum. I’m very surprised that Google is holding strong to the depreciation of Universal(ly loved) Analytics in favor of GA4. As they were talking about waving goodbye to UA and encouraging the adoption of GA4 –…

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This Friday – Casual Friday at Pon Pon

This Friday starting at around 5 PM at Pon Pon, I, along with Lenny, and Jake Ryan will be spinning some brit-pop, madchester, shoegaze, and post-punk. It’ll be done by 9 and then you can head over to Ophelia’s and catch Lipgloss. By the by, I’m very proud of this flyer. I hadn’t illustrated anything…

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Finding Perfect Spot For Surfing

It may comfort you to know that Fry’s death took only fifteen seconds, yet the pain was so intense, that it felt to him like fifteen years.

Funny Conversation

Waitress:

 Hello, what would you like to drink?

Me:

 milky coffee

Waitress:

 How would you like it?

Me:

 with milk

Status Post

I am having good time with my friends at Starbucks, classic!