I’ve been thinking a lot about loyalty and advocacy audiences lately. This is the funnel stage where the same purchases occur multiple times because you’re holding onto a customer. It’s also where your customers are doing the sales work for you by inviting their community to also adopt your products and services. Despite the well-bandied…
In this video that I posted to LinkedIn, I’ll show you a version of the method that I used to create personas for a brick and mortar business using real data. It’s another useful way to rely on ChatGPT to make those big leaps for you with a little lift. (Pro Tip: Validate the assumptions…
One common issue that arises repeatedly is executives and marketing directors asking for specific details regarding the keyword density in content. Although they may not articulate it that succinctly, the focus of their inquiries typically revolves around “keywords” and their role in improving their SEO program. For instance, they might make statements like, “Can you…
Full disclaimer: I fully appreciate that I’m going to revisit this post at some point, cringe, and add an addendum. I’m very surprised that Google is holding strong to the depreciation of Universal(ly loved) Analytics in favor of GA4. As they were talking about waving goodbye to UA and encouraging the adoption of GA4 –…
